Pilot project

Lantmännen Unibake

An extreme focus on ensuring ownership and involvement among all stakeholders, promoting transparency and strengthening relations.


Pilot projects

Pilot Project: Lantmännen Unibake

An extreme focus on nurturing engagement and establishing a more clear understanding of roles.

The project in short

The big why

Lantmännen Unibake had been approached by one of its store customers and tasked with developing a whole new concept i.e. a range of bread and pastries as part of a new in-store concept that was to be launched in spring 2016.

The project’s main purpose revolved around creating a new business model that added value for the involved parties by 1)  developing a new in-store concept including defining a range of products and new packaging and 2) building closer relations with the customer.

Half Double

One of the main purposes of Lantmännen Unibake’s interest in using the Half Double methodology was to reduce the standard lead time by more than 50%.

The customer’s requirements quickly highlighted some profound challenges. In order to meet these criteria, Lantmännen Unibake would not only have to work faster and more efficiently, but also start analyzing and changing some of its production setup, as well as its logistical distribution network, hence behavioral changes were needed to accomplish the task at hand.

The pilot project at Lantmännen Unibake is categorized as a commercial concept development project

What did we do?

  • Reduce time to impact: 50% cross-functional team allocation
  • Stringent focus on co-creation with key stakeholders – special emphasis on product and concept development with customer
  • Reduce uncertainty by sharing strengths and weaknesses
  • Follow a stringent tact throughout the project
  • Adhere to a set of mandatory standards: workdays: Mon, Tues, and Thursdays; 15. min morning status; bi-weekly external and internal reference group meetings and customer review meetings
  • Active and committed Project Manager
  • Bi-weekly engagement of steering committee along with internal reference group (CEO and brain trust)

Project Visuals


Time to impact reduced by 50%, from 10 to 5 months
15% of actual sales potential realized during project execution

Facts and numbers

The team pulse check is a questionnaire that we send out once a month to the project team and key stakeholders to measure and document the effect of the methodology. Furthermore, to make the necessary adjustments to ensure energising working conditions, collaboration and that people feel that they develop personally while contributing to the project. The infographic below displays some of the results from the previous month. At Lantmännen Unibake, the score ranges from 1 (to a low degree) to 5 (to a high degree).

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